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Sarah McCartney
Sarah McCartney is unusual: founder of 4160 Tuesdays, she’s an entirely self-taught perfumer (if you don’t count classes taken with people like Karen Gilbert). When LUSH founder Mark Constantine – who copywriter Sarah wrote Lush Times for, over a period of 12 years – first handed her some ingredients (to make a scent for her sister as a gift from her nephew), he couldn’t have imagined the journey he was sending her on. ‘We created a simple cologne, with citrus and lavender but also a very special, exotic boronia oil…’ But as she played around some more, Sarah began to imagine turning a hobby into a business. Happy, this life-long scent-lover also happens to have a background in Maths and sciences – a rather unromantic but essential requirement for a career in perfumery. Combine that with Sarah’s marketing wisdom and experience, then, and you have a seriously exciting niche perfumery brand: 4160 Tuesdays – ‘because that’s how many Tuesdays we have in an 80-year-old lifespan. So let’s use them to write, think, make and do lovely things. Or if that sounds great but you don’t have time, to buy lovely things other makers have put together.’ And as she points out, it’s not as if she could have used her own name: Google ‘perfume’ and ‘McCartney’ and Stella’s name comes up about two billion times before you get to hers. For now, that is.