Sean John is the fashion label by American musician and hip-hop tycoon Sean Combs (aka Puffy, Puff Daddy, P. Diddy, Diddy). The company takes its name from Combs' first and middle names. Sean John's fragrances are produced in collaboration with M.A.C., an Estee Lauder company. The first Sean John fragrance, men's Unforgivable, was launched in 2006. The earliest edition was created in 2006 and the newest is from 2015. Sean John fragrances were made in collaboration with perfumers Ilias Ermenidis, IFF, Karyn Khoury, Trudi Loren, David Apel, Pierre Negrin, Aurelien Guichard and Caroline Sabas.