Designer Reed Krakoff is known for his extensive experience in the fashion industry, which includes working in houses such as Narciso Rodriguez, Anne Klein, Ralph Lauren and Coach, where he has been the executive creative director for over ten years. His own fashion line Reed Krakoff launches with the autumn / winter 2010/11 collection, presented in February 2010 at the New York Fashion Week. The collection includes excellent women’s ready-to-wear garments, leather bags, shoes, jewelry and the perfume. Reed Krakoff is a new fragrance brand.