Mexx is an international fashion brand based in the Netherlands. The company likes to describe itself as "started with a kiss." In the 1970s, fashion designer Rattan Chadha and business partner Adu Advaney supplied private label clothes for department and wholesale stores in the Netherlands. The business was revamped in 1980 and resulted in two popular youth clothing brands—Moustache for men and Emanuelle for women. These two brands were merged in 1986 to form Mexx. The company created a new name using M (from Moustache) plus E (from (Emanuelle) plus XX (an abbreviation for "kiss kiss" ). Designer Mexx earliest edition was created in 2000 and the newest is from 2015. Mexx fragrances were made in collaboration with perfumers Benoist Lapouza and Nathalie Lorson.