The gourmet image of So Sweet by Lolita Lempicka
Lolita Lempicka is a brand that seems to have only one vocation to make its customers dream. Indeed, each of the brand’s fragrances is a call to the imagination and dreamlike. Also, Lolita Lempicka seems determined to continue in this direction and this time offers us an apple more delicious and sparkling than ever. Her new fragrance So Sweet is a concentrate of femininity, as fun as it is seductive. So, focus on the means implemented by the house Lolita Lempicka in terms of communication to make us succumb to the call of this forbidden fruit.
Lolita Lempicka and her muse who remains mysterious
We are not going to lie, Lolita Lempicka seems to want to float a wave of mystery on the release of her new perfume So Sweet. Also, no muse name has filtered for the moment. Thus, you will have to show a little more patience to know if we will have the pleasure of finding the actress Elle Fanning, until then the face of Lolita Lempicka, on the occasion of this new scented release. What’s more, we are already wondering what hairstyle will be given to the pretty blonde. Indeed, a few weeks ago, this one surprised us with her change of look, swapping her old angelic long hair for a shorter boyish cut but just as charming.
So Sweet appears on M6
However, it is not because Lolita Lempicka has not yet revealed her musethat So Sweet was not entitled to its publicity. Indeed, on the occasion of its launch, Lolita Lempicka applied to the letter the advice of the advertising agency Publicis Media. Thus, she collaborated with the television channel M6. The latter has created for the occasion an event wrapping of its advertising screens. Likewise, its jingle preceding the advertisements has been extended to immerse us in a dreamlike universe corresponding to that of the brand. Everything then revealed to us the allure of the new So Sweet while taking us into a particularly perky world. This promotional campaign was broadcast from July 18 to 30, 2016 and seemed to target more particularly a young and female audience. In other words, the choice of the M6 chain was not trivial and corresponds perfectly to the customers targeted by this new gasoline. It could therefore be that Lolita Lempicka once again wins a winning bet!